This made me laugh:

It fits nicely with something I've been thinking about recently.

Most people don't give a shit about half the things they use on a daily basis, they passivly use them for their core function - that's it, for example toilet duck. Our interest only perks up when it doesn't work - if the toilet duck you just bought was empty you would probably tell everyone! Beyond this, most products aren't things that get the average person excited.

This leads me onto a key common sense fact, most brands aren't inherently meant to be social. People are more then happy for you to do just do your job.

We don't want to follow our bank on twitter, we want them to look after our money.

I don't want to talk to a razor company about shaving, I just want them to make good razors that last beyond one shave. 

And I certainly don't want to be friends with something I use to clean the shitter with!

If your product isn't something that people are naturally passionate about or if you don't operate in a passion field such as: sport, cooking, technology, automotive, I'm sorry to say, if you're trying to do interact with people online you're pretty much throwing your money away.

Instead of saying "have a good weekend" to me on twitter, spend your energy on improving your core offering, your service and carry on giving me a reason to buy your product.